Using sales stories is straight out of Business Sales 101. Whether fact or fiction, salespeople are constantly throwing out sales stories from the moment they say hello to their final goodbye. Anything to get the sale, right? Well, according to Paul Andrew Smith, there is a science when using storytelling. He diverges from other, more common rules of thumb that say the key to storytelling is “the structure of a great story, or how to use emotion and surprise properly, or even how to deliver your story in front of an audience”. Smith claims that the most important part of telling sales stories is knowing when to tell it and picking the right story to tell. He did his research and has some solid advice. Click here to read more.