It’s imperative to be clear on what you are buying when it comes to marketing data. Most lenders know how much it costs to generate their own leads so even if a lead company is “better” at generating leads than you, at least you understand about how much you should be paying per lead. If the lead cost is significantly less, be skeptical, unless the marketing company reveals that the leads are not exclusive. At Lenders Marketing, we are 100% transparent with our product. We know our product works and we don’t have to pretend to be selling something we aren’t in order to get the sale. Click here to read more about leads vs lists.
Photo Credit: Mark Bolton