Want to know how start-ups succeed? The infamous Tony Robbins claims that instead of falling so passionately in love with your product, it’s falling in love with your customer that launches you on the road to success. He says most start-up business owners focus too heavily on perfecting their product and forget the importance of knowing their customer inside and out. Finding an “irresistible offer” doesn’t hurt either. Click here to read more about how start-ups succeed.