Generate leads from your blog – novel concept! If you are one of the smart business owners (or work for one) and you have instituted a blogging strategy to compliment your online marketing, congratulations on taking that important step in improving your online presence. Having a blog (and maintaining it) is a crucial element in any SEO strategy so the search engines see activity on your website and you appear “fresh”. It may take time for the benefits of blogging to become apparent and you might never be able to pin your successes down to blogging itself, but believe the SEO community when we tell you – it helps!
A way to see more of a direct benefit would be to generate leads from your blog. Websites are becoming lead capturing machines so adding this element to your blog is a no-brainer. You will regularly see contact forms and/or opt-in forms on Contact Us pages but not as often on Blogs. Why not? This is where a majority of your visitors spend their time so utilize it wisely. Click here to get tips on how to generate leads from your blog.