B2B lead generation requires a multi-faceted approach to inbound marketing and lead gen. From identifying your buyer persona to being the authority in your niche…creating valuable, interesting content to social media marketing strategies…guest posting to following your leads…there are tricks to this trade and you can’t be left behind! Click here to get some invaluable B2B lead generation secrets.
Merchant cash advance companies have been getting a bad rap, saying their loans are “debt-traps” that hurt businesses. The merchant cash advance companies are defending their product by reminding the public that their success depends on the success of their clients. Click here to read Isaac Stern’s take on how merchant cash advance companies have aligned interests with their clients.
Should the banks fear what’s happening in the FinTech arena? What is the future of big banks in this ever-changing, technology-driven world of financial services? Are we really moving towards a full service “bank in an app?” Click here to see if banks are suffering from alternative loan options.
Photo Credit: Freds
Ever wonder what free tools are out there that could help boost your sales and improve your marketing efforts? Well, look no further! Lenders Marketing has done it again. Click here for some free marketing tips online that will actually help your business thrive.
Ever wonder how Silicon Valley is influencing FinTech in Washington? How much influence could Google, Apple, Amazon, PayPal, and Intuit have when they combine forces? Probably a significant amount and they are coming together in an effort to use technology to improve the FinTech world. This includes increasing access to loans by small businesses – never a bad thing. Click here to read about Silicon Valley’s latest push to lobby for FinTech.
Photo Credit: Mval
Our borderline addiction to the internet is somewhat discouraging to many parents but can mean megabucks to an online business – especially those who are riding the social media marketing train. Ever wonder how many YouTube videos are streamed or how many Tweets are tweeted every day? How about every minute? Click here to see the infographic that shows us what people are doing online every minute.
“God bless the online lenders”…How nice to hear some appreciation for our industry from Congressman David Scott. The fact is that businesses need loans and banks aren’t lending to most of the companies who need it most. So, yes, our industry is crucial for the economy but it’s attracting much attention from congress and is facing some unappealing regulations. Click here to read more.
Photo By: Belka
Twitter is one of the most active social media sites for celebrities and businesses alike. In this public forum, businesses run the risk of unhappy customers posting negative comments, but the benefits prevail if you know what you’re doing. Click here to read how to make Twitter work for you.
If you follow the current trends in search engine optimization, you know that generating unique content for your website is key to being found in the search results. Companies spend more time, energy and money than ever creating unique content but how can you make the most of your content? Click here for some great ideas on how to repurpose your content.
Right now, venture capital is hot and interest has been focused on Fintech. The optimism in the market has encouraged investors to invest and with the lucrative IPOs of companies like LendingClub and OnDeck, it’s obvious Fintech is showing returns – but is this investment in Fintech just a bubble? Click here to read more.
